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Join DECA! If you have taken or are enrolled in one marketing class, you are eligible to be a part of an exciting club! DECA prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe. 

"Developing leaders in marketing, management, and entrepreneurship."
An Association of Marketing Students

  • Click here to visit the National DECA website.
  • Click here to visit the State website.



About DECA:

Purpose of DECA

* To develop leadership in the field of marketing that is competent, assertive, self-reliant and cooperative

* To develop a sense of individual responsibility

* To provide opportunities for intelligent career choice in the field of marketing

* To allow practical application of the principles of marketing through competitive activities

* To encourage use of ethical practices in business

* To provide for mental and physical health through satisfactory social and recreational activities

* To develop respect for education in marketing which will contribute to vocational competence

* To engender an understanding of, and an appreciation for our free competitive enterprise system

* To develop an appreciation of civic and social obligations of those engaged in marketing

* To serve as a means of interpreting the marketing instructional program for the business-person, faculty, parents and students


Benefits DECA Provides

* Sense of belonging

* Group participation (learning to work with others)

* Motivational involvement

* Competitive involvement (Quest for excellence)

* Personal growth and development

DECA Creed

I believe in the future which I am planning for myself in the field of marketing and management, and in the opportunities which my vocation offers.

I believe in fulfilling the highest measure of service to my vocation, my fellow beings, my country and my God-that by so doing, I will be rewarded with personal satisfaction and material wealth.

I believe in the democratic philosophies of private enterprise and competition, and in the freedoms of this nation-that these philosophies allow for the fullest development of my individual abilities.

I believe that by doing my best to live according to these high principles, I will be of greater service both to myself and to mankind.

The purpose of DECA's competitive events are:

  1. To contribute to the development of skills necessary for careers in marketing, merchandising, management and entrepreneurship
  2. To evaluate student achievement of the skills through careful measurement devices (performances indicators)
  3. To provide opportunities for student and team recognition
  4. To provide constructive avenues for individual or team expression, initiative and creativity
  5. To motivate students to assume responsibility for self-improvement and self-discipline
  6. To provide a vehicle for students to demonstrate (via performance indicators) their acquired skills through individual or team activities
  7. To assist students in acquiring a realistic self-concept through individual or team activities
  8. To help students participate in an environment of cooperation and competition
  9. To provide visibility for the educational goals and objectives of marketing education



Marketing Leadership Conference (MLC)

Southern Region Conference (SRC)

District Officer Training (DOT)

Local Officer Training (LOT)

Marketing Competitive Events Conference (MCEC)

North Carolina Career Development Conference (NC CDC)

National Career Development Conference (NCDC)


Competency Based Competitive Events

Apparel and Accessories Associate

Apparel and Accessories Management

·         Food Marketing Associate

·         Food Marketing Management

·         Full Serve Restaurant Management

·         Business Services Marketing

·         Marketing Management

·         Quick Serve Restaurant Management

·         Retail Merchandising Associate

·         Retail Merchandising Management

·         Vehicle and Petroleum Marketing



1.       Team Written Events

2.       Chapter's Distinction of Award

3.       Management Team Decision Making Events

4.       Business Ownership and Management Events

5.       Participating Events


How to Become a Member:


        To join DECA you need to take at least one of the following classes

  •     Marketing
  •     Entrepreneurship
  •     Fashion Marketing